Churn prevention

Our client, a major telecommunication operator, asked eleven to identify and implement churn prevention initiatives in a context of e-commerce growth and increasing direct-to-consumer phone distribution.

eleven developed a recommandation tools to secure customers close to the end of their contract, thus significantly reducing churn.
The tool integrates self-learning algorithms to ensure constant improvement of models. The industrailization of the tool was most welcomed by in-store sales agents.

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- 7% sales increase in volume

- 3,2% margin increase though product mix improvement

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