Conduct of a strategic buyer due diligence on the French leader in online sales of second-hand furniture

Our client, Creadev, an investment fund in Private Equity and Venture Capital, engaged eleven to analyze the prospect of an investment in Selency, the French leader in online sales of second-hand furniture, and to provide strategic recommendations for the company’s development in the coming years.

Leveraging its expertise in the circular economy and digital, eleven conducted a 360° analysis of the company’s business model (from product sourcing to delivery to the end customer, including customer acquisition and category management), in order to identify the main growth drivers, optimization opportunities, and potential barriers to its development.

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Eleven’s consultants also conducted an in-depth analysis of the company’s customer and seller base to understand retention, upsell, and cross-sell dynamics over recent years. Our due diligence report contributed to Creadev’s investment in Selency, strengthening the fund’s portfolio dedicated to responsible and sustainable projects, which already includes companies such as Recommerce and CircularX, both of which eleven has also had the opportunity to support.

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