5 axis marketing

Improving the effectiveness of marketing campaigns for a global banking leader

Our client, a global leader in the banking sector, engaged Eleven to enhance the performance of its marketing campaigns.

Eleven leveraged its 5 axis marketing strategy, which consists of targeting the right customer, at the right time, with the right message, the right product and through the right channel.

The combination of strong marketing expertise and advanced machine learning techniques, including text mining, dimensionality reduction and anomaly detection, used to identify weak signals, enabled a significant increase in conversion rates while reducing campaign costs.

Eleven also supported the industrialisation of the models in interaction with the client’s information systems, enabling production deployment and long term value capture from the developed models.

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