Identification and sizing of opportunity segments in the renewable energy sector

The French renewable energy market is being reshaped by new trends, including self consumption and hydrogen, new business models such as Corporate PPAs, new types of players such as energy efficiency specialists, and increased volatility driven by energy price fluctuations and evolving regulations.

In this context, the client sought both a comprehensive view of the potential of each sub market, including photovoltaic, onshore and offshore wind, heat pumps, methanisation, solar thermal and hydrogen heating, as well as strategic positioning options to successfully enter these markets.

Eleven delivered several key outputs :

• An in depth market study covering the development potential of each sub market, technological disruptions, innovative players and emerging business models
• A sizing of the most relevant markets, detailing key growth drivers
• A strategic analysis identifying positioning opportunities on high potential segments, including definition of key opportunities and target customers
• Four go to market strategy scenarios, including quantified potential, risk assessment, required organisational changes and a roadmap of next operational steps