Our Articles

Our latest thinking on the issues that matter most in Data and AI.

OUR highlights

Industrialising development in the age of agentic AI

Vibe coding, agentic AI, disposable prototypes, 2025 marked a turning point for software development. But moving from impressive demos to production-ready solutions is where most organisations stumble. In this article, eleven explores the real obstacles to scaling AI-assisted development and shares the three pillars that turn this acceleration into a lasting competitive advantage.

Innovation in the age of AI : Towards new foundations of innovation

In the age of AI, innovation is no longer just about mastering the latest tools, it's about how organisations learn, experiment, and adapt faster than the technology itself evolves. This article explores two key convictions: accept being a little behind, and always keep the human in the loop.

MMM : Artificial Intelligence driving marketing performance

Discover how Artificial Intelligence, through Marketing Mix Modeling (MMM) and attribution models, optimises your marketing campaigns and maximises ROI.

All our
Articles

Product Oriented Organisation : A response to the new technological paradigms ?

The concept of a product-oriented organisation is based on the idea that multi-disciplinary teams focus on managing and improving a specific product or service rather than a specific function (such as marketing, sales, production, etc.). By concentrating their efforts on products, companies would improve coordination, stimulate innovation and enrich the customer experience.

MCP : the protocol paving the way for agentic AI in the enterprise

The MCP protocol standardises communication between AI agents and systems, enabling scalable agentic AI in enterprise environments.

Artificial intelligence and artists relation in the audiovisual industry

As artificial intelligence and especially automatic content generation transform the audiovisual industry, how is the role of the artist changing ?

Mastery and sovereignty : Docaposte’s strategic choices in generative AI

At a time when generative AI is emerging as a major technological shift, Docaposte is asserting a clear strategic trajectory, built on full control of its technologies and the sovereignty of its infrastructures.

Agentic AI : the next silent transformation of systems and organisations

Agentic AI marks a new stage in the transformation of systems and organisations. Beyond chatbots and RPA, it heralds a world of autonomous agents capable of reasoning, planning and acting within distributed architectures.

New challenges in P&L management for finance leaders

Faced with increasing P&L complexity, CFOs must leverage data, simulation and automation to better anticipate and drive decision making.

Unlocking the value of data in agriculture

While data driven technological innovations have been flourishing for several years in open field agriculture, why do most of them struggle to make their way into the fields ?

Artificial Intelligence in customer relations : between promises and reality

AI in customer relationships : between promise and reality – interview with Maxence Jeunesse

From insight to action, From today to what’s next, Build the future with us