AdTech, TMT & Entertainment
Telecoms, AdTech, platforms : legacy models challenged by a shared need for transformation. We support TMT players facing revenue pressure, the rise of data and AI, and the redefinition of their value creation models.
Challenges & Opportunities
- Revenue under pressure
The decline in advertising is putting pressure on pricing, making the trade-off between growth and profitability more complex. - AI as a performance lever
Personalization, dynamic pricing, automation, and faster time-to-market all drive performance through AI, provided there is a strong ROI-driven prioritization. - Increasing technological complexity
Tech stacks are fragmented, with IT debt and AI/data integration leading to high CAPEX. - Stronger regulatory & sovereignty challenges
GDPR, DMA, DSA, and the AI Act are key constraints that must be integrated and closely monitored. - A necessary shift in business models
Subscriptions, advertising, hybrid models (e.g., freemium, subscription tiers, upsell)… defining the right business model is more critical than ever for profitability. - First-party data becoming critical
In a cookieless world, customer knowledge and data monetization are essential. - The rise of retail media & owned media
New high-margin revenue streams are emerging, driving convergence between platforms and brands. - Rising acquisition costs & churn
It is increasingly crucial to manage customer value (CLV/LTV), as well as retention and loyalty.
Our support
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The sustainable performance of TMT players relies on their ability to align strategy, business models, and data capabilities. These are the levers we help them activate :
- Strategic prioritization : identifying value drivers, arbitrating investments, and securing ROI
- Controlled execution & value steering: actionable roadmaps, impact measurement, and risk management (regulation, sovereignty)
- Business model transformation : subscription, advertising, hybrid models, value-based pricing
- Data & audience monetization : activation of first-party data, retail media, data-driven revenue streams
- AI serving performance and competitiveness: personalization, pricing, marketing efficiency, and AI-native products and offerings
From insight to action,
From today to what’s next, Build the future with us
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